Boutique infrastructure firm

We design and install the digital systems businesses need to launch, grow, and raise capital. Infrastructure — not decoration.

Start a Conversation See what we build ↓
Raising capital?

Your investor webinar should be a system — not a slide deck and a prayer. We build the complete pipeline from registration to qualified capital conversations.

The Digital Roadshow Engine →
Launching online?

You don't need another freelancer. You need infrastructure — CRM, funnels, automations, staffing, training — installed and handed to your team in 14–16 weeks.

The Launch Grid →
$40M+
Client Revenue Generated
14
Business Verticals
11
Years Operating
1
Prior Exit

We don't do what
they do.

Agencies
Run campaigns month to month
Create dependency on their team
Sell deliverables and hours
Leave when the budget stops
Don't touch your hiring
Lattice & Co.
Install infrastructure you own
Train your team to run it
Build systems that compound
Hand you the machine and walk away
Help you hire the right people to run it

Two divisions.
One system.

Division I — The Digital Roadshow Engine
Capital Raise Infrastructure
Investor webinar pipelines for Reg D issuers. Registration systems, live event engines, post-webinar sequences, and qualified investor conversations — built end to end.
Webinar Funnels Investor CRM Email Sequences 506(c)
Division II — The Launch Grid
Digital Launch Infrastructure
Complete digital systems for businesses entering or scaling online. CRM, funnels, automations, staffing, training, and customer journeys — installed in 14–16 weeks.
Sales Funnels CRM Build Automations Staffing Handoff

Engineered delivery.

Diagnose
We audit your current state — what's broken, what's missing, what the system needs to do.
Architect
Every funnel, pipeline, automation, and sequence — mapped before a single pixel moves.
Build
Our team installs the complete infrastructure. CRM. Funnels. Workflows. Integrations. Live.
Transfer
Training. SOPs. Documentation. You own the machine — no dependency on us to run it.
CRM FUNNELS SYSTEM AUTO

The proof is in
the infrastructure.

Alison J. Prince
E-Commerce Coach • Challenge Funnel
$571K
Generated in 6 days — 73x ROI, 31% conversion
$5M+
Total revenue over 21 months
10M+
Through one funnel — 2 Comma Club X Award
Shannon Tripp
Registered Nurse • Challenge Funnel
65K+
Registrants with 71% opt-in rate
$338K
First 3-day launch — 23x ROI
$2M+
Lifetime revenue, 600K Instagram followers
Dr. Emanuel Botelho
Functional Wellness • Automated Funnel
100K+
Email list built from 1,000 subscribers
3,420
Prepaid qualified appointments generated
$5M+
Gross revenue from automated system

We don't run webinars.
We run webinar systems.

These are real metrics from a single client engagement — weekly live webinars produced, managed, and optimized by our team over a full year.

50K+
Registrants in one year
20+
Live webinars produced
60%
Average SMS opt-in rate
7 mo.
Weekly cadence sustained
INFRASTRUCTURE

Built once before.
Sold it. Rebuilt sharper.

Lattice & Co. is not a startup learning how to deliver. We previously built a digital marketing agency that generated $40M+ in client revenue across 14 verticals — then exited via acqui-hire. Now we're back with deeper specialization and full ownership.

JL
Joel Louis
CEO / Chief Strategist

WPI-trained engineer. 14 years at Intel. Built Integrator & Co. from zero to $40M+ in client revenue. Served as CMO post-acquisition. Systems thinker who designs the strategy and the blueprint.

First-generation Haitian-American raised in Brooklyn. Earned his BS in Electrical and Computer Engineering from Worcester Polytechnic Institute, then spent 14 years at Intel as a Senior Manufacturing Operations Manager — overseeing 250+ technicians, leading the Emergency Response Team for a decade, and hiring 500+ employees across production ramps. After Intel, Joel launched Webinar Productions in 2015 and built what became Integrator & Co. — generating over $40M in client revenue across 14 verticals, earning multiple ClickFunnels 2 Comma Club Awards, and one 2 Comma Club X Award ($10M+ through a single funnel). The agency was acquired via acqui-hire in 2024. Joel brings an engineer's discipline to entrepreneurship and a builder's instinct to every system Lattice designs.
CZ
Casey Zephirin
Director of Operations

20+ years across operations, HR, and marketing. Rose from Project Manager to Operations Manager over seven years at Integrator & Co. Builds the internal structure and holds everything accountable.

First-generation Haitian-American, also raised in Brooklyn. Casey holds a BA in History with a minor in Theology from Worcester State University and brings over two decades of experience across Human Resources, operations, project management, and marketing. She joined Joel during the Startup Dad era, came on full-time at Integrator & Co., and rose from Project Manager to Operations Manager over seven years — managing a remote team of up to 14 across client delivery. She transitioned as Director of Marketing during the Planet Wealth acqui-hire. Casey is also a published author of two books and founder of Being Eve, a women's Christian ministry. She builds the internal structure, enforces the process, and holds every system — and every person inside it — accountable.
Strategist + Operator  •  Siblings  •  Co-founders  •  Prior exit together
$5M+
Single client revenue
$571K
Generated in 6 days
600K
Followers built for one client
100K+
Email list built from 1,000

Ready to install
the infrastructure?

No pitch. No pressure. A conversation about what your system should look like.

Book a Strategy Call

* Case study results were achieved by the same founding team during their time at Integrator & Co., the agency Joel Louis founded and Casey Zephirin operated for seven years before its acquisition. Lattice & Co. is built by the same team, with the same methodology, under sharper specialization and full ownership.